Mississippi Tourism Homecoming Campaign BTS
Friday, 04 April, 2014 15:38
I’ve been shooting in Mississippi so often over the years that many are convinced that I have another family there….for the record, I don’t:)
Most recently I was brought on by The Ramey Agency to direct four 30 sec. broadcast spots and stills for the Mississippi Tourism Homecoming campaign. The 4 spots, Food with famed chef & author Robert St. John, Art with the internationally renown jazz singer Cassandra Wilson, Music with the great & forever young Bobby Rush and an Omnibus with country music star Marty Stuart, were shot at dozens of locations in about a week, all over the state. Definitely not for the faint of heart, pure hustle. Chemistry was key and we had it from the first call right on through post production.
Going into the campaign we knew that the shots had to be authentic because a place this cool doesn’t need a bunch of stock-like scenes that could have been made from Anywheresville. Mississippi has such a unique vibe, diversity of activities, music, events, food, people etc. etc. It’s almost overwhelming, something for everyone! In the final shot list we had to cherry pick the best of the best, and there was a lot to choose from…..a good problem to have!
After marrying the shot list to the overall logistics it didn’t take us long to jump right into the production phase. We geared up and travelled state wide with a 3 ton truck full of equipment, a DIT van, an awesome local crew and great clients!
Huge thanks & mad respect to all that helped make this happen, including but not limited to The Ramey Agency, Mississippi Tourism, Tangent Mind, Key of Blue Productions & Rukus Post!
For now here are a few bts pics, the rest of the campaign should be forthcoming…..please stay tuned!